How to choose a logo for your business

09 May How to choose a logo for your business

Imagine the famous Golden Arches of the McDonald’s logo in purple instead of their signature yellow. What if the iconic Coca-Cola logo were suddenly green instead of red?

Could you imagine the Google logo in black? A logo is more than just a brand name; a logo is a way of encapsulating the essence of the brand.

Logos have a way of evoking emotions, and those emotions can produce a strong sense of connection and brand loyalty in the consumer.

Where does it all start?

Brand recognition starts in childhood. A University of Amsterdam study found that two and three year old children recognize more than half of famous logos without word-marks. This means that even before children even learn to read, they are capable of understanding that certain logos are attached to certain products.

The Nike swoosh means a pair of sneakers. The red swirly letters of the Coca-Cola logo mean a delicious, sweet, bubbly brown drink. Apple’s silver apple means screen time or game play.

This loyalty is often established in childhood, many times before a child is an active consumer. Choosing a simple, easily recognizable logo design with a purposeful colour is essential in maximizing your marketing potential.

How to choose the colours for your startup logo?

When selecting a colour for your brand, begin to think about what colour represents your brand’s personality.

Is your company fun, fresh, and edgy? Consider using yellows or oranges in your logo.

Next, think about what color suits the characteristics of your products or services. Using yellow – a color associated with happiness, sunshine, and energy – would not be best suited to a funeral home logo. Finally, think about what colors your competitors are using. What vibe are they portraying?

It’s important for your business to stand out. Choosing a colour that is the opposite of your main competitor can help customers differentiate between you.

As you choose your logo color, or colors, don’t forget to think about the functional impact color has on issues like readability, eyestrain, the ability to attract attention, and visibility at night.

For instance, an all yellow logo may be hard for your customers to see if you offer products or services to older folks.

A fantastic logo is worthless if your potential customers can’t comfortably read it or if it blends in to the background. Above all, remember that simplicity is your greatest asset as you design your logo.

Where to get your perfect business logo in the Sutherland Shire?

Now that you’ve got a good idea of what colour and style your logo should look like, you need to find a designer that can make it happen. Please check our logo packages here.